Canadians are often unaware of the local issues that impact their communities. Issues like poverty, youth unemployment, and social isolation can easily go ignored, yet take the dedication and commitment of the entire community to help solve them. Ultimately, we need communities to show their Local Love. But first, we need their attention.
To do this in 2018, United Way partnered with the Pantone® Color Institute to create #UNIGNORABLE — a colour developed specifically to highlight local issues and bring attention to the millions of Canadians impacted by them. This colour cuts through the clutter of our busy lives, draws our attention and compels us to act. It’s a colour that sparks a conversation we need to have. It’s an invitation to be part of the change by showing love for the places we call home and the people who live here. It makes the reality of these local issues relevant, topical and most importantly, #UNIGNORABLE